Hey, I’m Jessica.

Marketing Maverick Who Wrangles Teams, Develops Marketing Strategies, And Turns Data Into Dollars.

I’ve led marketing campaigns, projects, and teams of full-service marketing agencies, mid to multi-million dollar companies, and entrepreneurs to success.

And I can do the same for you.

  • Expert Digital Marketer and Project Manager

    Remote, global, or in-person, I excel at leading and collaborating with teams of all sizes and business types, including B2B, B2C, SAAS, Media Companies, and Marketing Agencies.

  • Automation & Processes Hero

    I've strategized and developed front-end automation and back-end integrations that increase leads, conversions, productivity and communication across teams and departments.

“I was at my wit’s end and nothing was working. Once we brought Jess on, everything changed. Our leads tripled and our conversions doubled. The way she can map out marketing strategies that solve problems and then ALSO execute them…gamechanger.”

-Samuel James
Business Owner

More Than Just A Full-Stack Digital Marketer & Project Manager

    • Strategic Vision: Developing digital brand strategies that align with company goals.

    • Market Analysis: Analyzing digital market trends and online consumer behavior.

    • Brand Positioning: Defining and positioning the brand in the digital marketplace.

    • Creative Direction: Leading the development of digital brand assets and campaigns.

    • Cross-functional Collaboration: Ensuring digital brand consistency across departments.

    • Qualitative and Quantitative Research: Using focus groups, online surveys, and data analysis for digital consumer insights.

    • Competitor Benchmarking: Analyzing digital competitor activities to identify strengths, weaknesses, opportunities, and threats.

    • Consumer Segmentation: Profiling digital consumer segments based on online behavior and demographics.

    • Data Interpretation: Transforming digital data into actionable insights.

    • Customer Journey Mapping: Mapping online customer journeys and identifying digital touchpoints.

    • Performance Metrics: Tracking digital KPIs related to consumer engagement and competitive positioning.

    • Message Development: Crafting clear, compelling digital messages for target audiences.

    • Channel Integration: Ensuring consistent digital messaging across communication channels.

    • Campaign Coordination: Managing multi-channel digital communication campaigns.

    • SEO & SEM: Driving online traffic and conversions through search engine optimization and marketing.

    • Content Marketing: Creating and distributing valuable digital content to engage audiences.

    • Social Media Marketing: Promoting the brand and interacting with customers on social platforms.

    • Email Marketing: Designing effective email campaigns to nurture leads and drive sales.

    • Conversion Rate Optimization (CRO): Optimizing websites and landing pages to increase conversion rates.

    • Digital Landscape Analysis: Understanding the digital ecosystem and identifying key players and platforms.

    • Journey Mapping: Mapping customer journeys across digital touchpoints.

    • Integration: Ensuring seamless integration of digital channels and platforms.

    • Technology Proficiency: Using digital marketing tools and technologies.

    • Performance Metrics: Tracking key performance indicators for digital initiatives.

    • KPI Development: Defining key performance indicators for digital marketing effectiveness.

    • Analytics Tools: Using digital analytics tools to track and report performance.

    • Data Visualization: Presenting digital performance data in an accessible format.

    • Benchmarking: Comparing digital performance against industry benchmarks.

    • Continuous Improvement: Using digital performance data to optimize marketing strategies.

Industries include Consumer Packaged Goods, Non-Profit, Retail, SAAS Technology, and Building Products.

Experience in both B2C and B2B marketing.

BRANDS I’VE WORKED WITH.

  • “ Jessica is literally a marketing jackknife. You need it done? She knows how. You want improved metrics? She’ll get you there. ”

    - Lauren Yancey

  • “ Jessica has made such an incredible impact on our marketing and sales teams. She’s revolutionized our processes. Since she started, we’ve increased productivity by 35% and blown our conversions through the roof.”

    - Jana Len

Contact Me